Harajuku and Omotesando area: a fashion and cultural hotspot
The Harajuku/Omotesando area, until 30 years ago "the town of Meiji Shrine,” has developed a global image as a center of youth culture and fashion which started with the concentration of commerce following the opening of Laforet Harajuku in 1978. Harajuku continues to convey the pulse of a new generation, while carrying on the memories of a town with much history, and serving as a hub of information exchange where the latest fashions and lifestyles from around the world converge.
About Laforet Harajuku
The Property is the land ownership of Laforet Harajuku (Premium Property), a landmark retail property on one of Tokyo’s most prominent intersections. The Property encompasses two types of space – a retail space specializing in fashion and the event space, Laforet Museum. Laforet Harajuku has been continuously introducing up-and-coming apparel brands, creators, artists and entrepreneurs to the world and constantly attracting attention, such as for its unique event production and high-impact advertising.