Investment in the city
MHR aims to further enhance the profitability and asset value of its portfolio through growth created by making targeted investment in the “City,” while paying close attention to the competitiveness of the “City” concentrating on central Tokyo, and on the portfolio’s ability to create value.
“City” in MHR’s definition is not merely a geographic location with an aggregation of buildings, but a ”space” with multiple uses, such as for work, residence, recreation, rest and study that integrates various economic and cultural activities of the people that gather there. MHR believes that the provision of all urban elements will result in people, products and information concentrating and merging to generate new business models and lifestyles.
MHR recognizes its Sponsor, the Mori Building Group, (Mori Building Co., Ltd. being its core company), as being uniquely positioned to realize investments in the “City.” By optimally utilizing the comprehensive strengths of the Mori Building Group, which has completed successive large-scale redevelopments in central Tokyo, MHR aims to acquire scarce, premium properties and to enhance the asset value of its portfolio.
MHR has entitled select projects with the “Hills” designation -- such as “Roppongi Hills,” “ARK Hills,” “Omotesando Hills” and “Toranomon Hills,” which are creative, large-scale redevelopments assembled, constructed, and managed over a long period of time by the Mori Building Group. “Hills” represents a brand for large-scale projects that have created compact cities, combining office and residential spaces and that embody the Mori Building Group’s ideas for urban development with “safety and security,” “environment and greenery” and “culture and art” as keywords.
MHR aims to achieve steady growth of its portfolio and to maximize unitholders’ value by making selective investments that mainly target areas and properties that are believed to lead the lifestyle and work style of the 21st century as exemplified by the “Hills” brand, in other words, through “investment in the city.”